What is Comedy-on-Prescription?
Craic Health introduces Comedy-on-Prescription: Known side effects, laughter.
Craic introduces Comedy-on-Prescription: Known side effects, laughter.
We live in extraordinary times. Technology continually transforms how we connect with each other, but it has also left many of us feeling even more isolated and alone.
Mental health issues like loneliness, isolation, and stress are more common than ever. Indeed, so much so that “it is projected that by 2030 mental health problems (particularly depression) will be the leading cause of mortality and morbidity globally” - WHO Global burden of mental disorders 2011.
In this challenging world, comedy stands out as a universal language that breaks barriers. Research shows that comedy and laughter have powerful effects: they bring people together, create positive connections, and make life more enjoyable.
Did you know laughter has proven mental health benefits?
Chemically
It reduces stress hormones like cortisol and boosts feel-good chemicals like dopamine, serotonin, and endorphins.
Socially
It is an ancient way humans and even primates communicate, fostering connection and belonging.
The definition of Craic means ‘enjoyable time spent with others’.
At Craic, our mission is to lead a cultural shift by making comedy accessible to everyone. We aim to unite people – locally and globally – through the shared joy of laughter.
We believe comedy is an untapped opportunity to improve health and wellbeing. Our goal is to make comedy easier to access and help communities experience its mental health and social benefits.
To achieve this, Craic has started trialling Comedy-on-Prescription experiences in the United Kingdom, with One Westminster, Westminster Libraries and Archives and the City of Westminster Council. These programmes include:
Curated Comedy panel game show events.
Curated Comedy workshops.
General stand-up comedy shows at some of London’s world-famous comedy venues.
All events are taking place in Westminster London, supporting local residents with the side benefit of boosting local businesses such as libraries, comedians, comedy producers, venues and more.
Modern technology might disconnect us from one another, but we believe Craic’s purpose-built comedy technology can reconnect us. The team at Craic looks forward to connecting people to share a laugh and enjoy the health benefits of comedy.
“A large body of evidence shows that taking part in creative and expressive activities, including through social prescribing, can lead to a wide range of benefits including increased social interaction, decreased stress, adoption of healthy behaviours, and improved outcomes such as skills and employment.”
- The National Academy for Social Prescribing (NASP) evidence review publication, Commissioned by NHS England.
Commissioned by NHS England, the National Academy for Social Prescribing (NASP) has published 13 evidence publications.
The evidence review found that ‘social prescribing schemes can deliver between £2.14 and £8.56 for every £1 invested, by reducing pressure on the NHS. This includes reductions in:
GP appointments,
hospital admissions; and
A&E visits for people who have been referred to social prescribing’.
What is social prescribing / prescription?
Social prescribing, also known as social prescription, is an innovative approach to healthcare that goes beyond traditional medicine. It connects people to non-medical activities and community support to improve their overall wellbeing.
Rather than focusing solely on physical symptoms, social prescribing addresses the social, emotional, and practical challenges that impact health – such as loneliness, stress, or managing long-term conditions.
How does social prescription work?
A healthcare professional or social prescribing link worker listens to your challenges and interests. Together, you create a personalised plan that may include:
Creative activities like arts, music and comedy workshops or sessions.
Exercise groups or walking clubs.
Nature-based activities such as gardening or outdoor projects.
Joining community events or support groups.
Learning a new skill or volunteering.
Why is social prescribing important?
Improves mental health
Engaging in meaningful activities can reduce stress, boost confidence, and lift your mood.
Builds connections
It helps people feel less isolated and more connected to their community.
Supports holistic health
Social prescribing focuses on the whole person, not just their symptoms.
Who is social prescribing good for?
Social prescribing is for anyone who would benefit from non-medical support to improve their health and wellbeing. It is particularly helpful for individuals facing challenges such as:
Loneliness and isolation: People who feel disconnected from their community or lack social interactions.
Mental health challenges: Those experiencing stress, anxiety, depression, or low self-esteem.
Chronic conditions: Individuals managing long-term illnesses where lifestyle and emotional support can make a difference.
Carers: People caring for loved ones who may need time for themselves or access to support networks.
Older adults: Those who might benefit from activities that keep them engaged, active, and connected.
Young people: Helping build confidence, reduce stress, and create positive social connections.
Ethnic and cultural minorities: Offering inclusive opportunities to participate in community life, reducing barriers to engagement.
Anyone looking for meaningful activities: From creative workshops to nature walks, social prescribing provides opportunities for everyone.
Social prescribing ensures inclusivity, making it suitable for people of all ages, backgrounds, and abilities. The focus is on personalised support, tailored to individual needs and preferences.
